YOU RUN A CHECK UP BUT THEY NEVER GIVE YOU LEVERAGE
Lately I’ve been thinking about the word leverage and how it plays into our everyday dealings. First lets start with a definition for the word, Leverage.
use (something) to maximum advantage.
"the organization needs to leverage its key resources"
Often in business people are fooled by money and will think as long as a dollar is presented then nothing else mattes. How foolish of them. I first thought about HOV verse on what’s free when he said “You run a check up but they never give you leverage”. Leverage allows you to move free in business, allowing you to set your own price, and be the aggressor in deal making allowing you to hardly be at a disadvantage. Which is exactly what the powers at be don’t want you at.
I also thought about how Gary Vee was explaining why he chose K-Swiss as the brand to do his sneaker deal with rather than any other brand. The deal was one that was rooted in Leverage. If Gary could bring back K-Swiss into sneaker relevance , he would be dealt the credit of making K Swiss cool again which would give him LEVERAGE in future deals. Being known as the guy that could revive a dead brand (for lack of better words) is extremely more beneficial then being paid a million upfront but the sneaker campaign turns out unsuccessful.
Leverage is all about anti-dependancy. When in control of your own terms you don’t feel the pressure to say yes just to anything but people will be willing to work with you on everything.