THE FOOT LOCKER RE-BRAND THAT YOU NEED TO TAKE NOTICE TO
Foot Locker has always been a staple in the community. Whether it was the quick pull up for the white forces in the summer or being the place you got your first pair of retros, Foot Locker always stood the test of time. With the sneaker culture getting deeply immersive and more prevalent, niche boutiques has been killing it lately because of its exclusivity of sneakers and connection to the sneaker culture on a ground level.
If your suburban sneaker culture is mixtape underground then Foot Locker is as mainstream as it gets. However, Foot Locker is making sure it isn’t overlooked in the sneaker world. The first step was House of Hoops but lately its been more extreme than a simple store expansion.
The “Because Sneakers” commercial, the new Detroit store, and it involvement in NBA2K establishes that Foot Locker plans to be the big behemoth as the face of Sneakers.
The Because Sneakers commercials gather forces in the culture (i.e. Don C, owner of JUST DON & known affiliate of Kanye West) to display just why the sneaker craze is so deeply engrained and important.
The new Detroit store took ample steps in honoring and propelling the image/heritage of Detroit. Using contemporary local heroes who have shown their dedication to the culture, connecting a giant brand to the gritty city that’s been overlooked far too long.
NBA2K, the crowned basketball simulation of this generation, is in the homes of many and with the ever so popular MYPLAYER mode, players are taking customization to the next level. And what’s a good player without a good sneakers these days? With exclusives like the Air Fear of God and the Yeezys digitized, Foot Locker wins by associating its brand with crowned jewels, allowing players to make subconscious connection between foot locker and sneaker heat.
The Foot Locker re-brand should never be overlooked and should be embraced because the battle for sneaker supremacy is still ongoing and Foot Locker is making sure they aren’t forgotten.