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Devin Booker’s Sneakers Should’ve Shifted the Culture — But Nike Fumbled the Bag

Devin Booker’s Sneakers Should’ve Shifted the Culture — But Nike Fumbled the Bag

Booker’s signature shoe should’ve been a cultural reset. Instead, Nike slow-walked the release, hid the heat, and dropped mid colorways. Here’s how the Book 1 went from potential classic to missed opportunity.

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