In the creative process, there are many steps most of which involved scratching, revising, and deleting ideas. In creating the most iconic shoes in basketball history, designer, Tinker Hatfield is now transcending the design process by having his drafts of iconic shoes be released. How does such a thing happen?
The passage of time is key to making an item legendary/mythical. Once an item reach such status the natural mind is curious to how such an incredible feat came to be. If the creator is open to share then the curious mind will be exposed to all the twists and turns it took to end up where we are today.
Shoes like the Air Jordan III and Air Jordan XIII, are shoes associated with legendary moments in time. Therefore it is natural to want to see how the shoes are birthed. The original is already solidified so the legacy of shoe won’t be tainted when NIKE decided it would be cool to create Tinker’s original drafts of the shoe.
The original draft build upon the legacy of the shoe by allowing the consumer to appreciate the shoe from a different perspective and drives the consumer imagination to think “What if this was the shoe we first came in contact with, how much different would the sneaker world be”?
It will be interesting what other original drafts of classic shoes could be released but for now original drafts from the greatest sneaker designer of all time makes more than a hell of consolation prize.