You don’t have to be a fan of sports to know that women’s sports doesn’t receive as much respect and admiration as men’s sports. However, a step in the right direction started happening during the 2023 Women’s NCAA Basketball tournament. It starts with Caitlin Clark, the 6foot guard from Iowa, who is on the court making threes all the way from Mumbai. Her high velocity play via her vicious 3 pointer started putting eyes on the women’s tourney.
Many people in media started giving the public heads up that it was time to start tuning into the women’s tourney because they’re turning up. So when it time to get to the finals the spotlight grows bigger as people created a “Bird vs Magic” scenario with the predominately white team Iowa, facing off against the predominately black team the LSU Tigers. The finals then gave birth to the beginning of new era fueled by the passionate and beautiful forward, Angel Reese and the multi-talented Flau’Jae Johnson.
The finals show off turned out to be the biggest college sports event of the year even outperforming the men’s tournament. The 2023 viewership brought in a whopping 9.9 million viewers. With LSU bringing home the trophy along with some controversy a star was birthed and we are witnessing someone who is using their new found fame to its full advantage.