NOW I WANT YOUR SNEAKERS
The sneaker market is at a whole new level with resells and a whole new system for making purchases. Yet there seems to be something lacking when it comes to basketball sneakers. Why? Why do we purchase basketball sneakers anymore? I buy Lebrons because Bron is my favorite player so I have an emotional connection with him. I Like KD sneakers but its because of a stylish design not for a basketball connected reason (even though they’re comfortable to hoop in).
Last night when Dame Dolla dropped that magnificent game winner, impulsively I wanted to buy every pair of Dame 5s on the market. Those are the moments basketball fans live for and those are the moments that make you want to purchase an athlete’s signature sneaker.
When you seen Mike achieve greatness it made you want every pair of Jordans. When Allen Iverson crossovers were sending people into the next part of the solar system, there was no question that you wanted every pair of questions.
What we need is more moments like last night. Incredible moments that make us wanna run to Nike, Adidas, etc. and cash out because we just witnessed a superstar perform a superstar act.
With sneakers being as valuable as they are, basketball sneakers must do it job in reestablishing the emotional bond they once had in consumers. And the spark of that bond starts with the athlete.