Everybody is riding the Dot wave but I swear I don’t remember people glazing cuz this hard when Mr Morale dropped. When I heard that album I was praising it nonstop in fact I was even saying that after that release artist should think twice about what they drop next because Kendrick got so deep in his substance bag it wasn’t the time to release music with nothing worth while in it.
Really it was a truly great album that hit plenty deeper than the surface topics, but like I said people were not riding the wave that hard. In fact they was flat out calling the album trash. By people I mean the casuals because obviously his core rocked with it, he just completed a worldwide tour.
I can tell you exactly why the casuals thought it was trash because the album did not contain a commercial hit. After releasing a DAMN, people wanted more of that sound and Mr.Morale was not that instead you learned his auntie was a man now.
The casuals made this whole battle annoying , people were saying anything and was literally regurgitating points. Someone said to me “Drake isn’t black”, I’m like he’s literally black and Jewish.
The narratives that were allowed to get push during this beef was out of control and the casuals already decided Drake’s fate so anything half way decent from his enemies would be enough to rally behind.
Though the casuals were annoying, they also play a key position in Dot’s career moving n forward. Basically they’re like swing states in politics, he already won the casuals over but he can extra secure him if his next album is a pure commercial effort.
Which brings me back to the “why” of this beef.
If this beef was to just show he can rap better than Drake or that he’s more cultured than Drake then this beef was a waste of time.
Beefs of this caliber should be only for one thing and that’s for determining rank and elevating career status. This is like a ranked match in Tekken, you’re fighting to move up not to look cool.
Yes we can say Kendrick “won” this battle. But the way he wins the war is by dropping his most commercial album to date, if he’s not trying to become “Drake” then what is he doing?
His next effort needs to be dumbed down, a whole album of “Not Like Us”, he sprinkled in a tiny bit of Pulitzer Kendrick on there but kept it digestible. He may have put a dent in Drake’s armor but Drake is still number one even after all this because no matter how many jokes are thrown his way, everything comes down to music.
How many Dot records you’re going to hear while out vs Drake. Not saying he don’t have club records just ask yourself how many you’re going to hear? Fasure you will hear his biggest one but the moment for Not Like Us will pass and what will Dot do then? It’s a million Drake records you can choose before you throw on Swimming Pools or something beloved.
I believe the most last longing effect from this battle is the destruction of the big 3. The Big 3 is done you even see it don’t mean anything in sports anymore either.