NO TIMELINE FOR DISCOVERY
With the untimely passing of Nipsey Hussle, it is natural that people would stream his music. His passing has led fans to dive deeper into his music and casual fans started to discover his discography before his debut album Victory Lap.
“One week after his tragic murder outside of his Marathon Clothing shop in Los Angeles, @nipseyhussle’s 2018 album ‘Victory Lap’ has re-entered the Billboard 200 chart at no.2 ‘Victory Lap’ sold 66,000 equivalent album units after peaking at no. 4 when it debuted last March.”
I thought about the magic people must experience when they hear something for the first time when I was listening to Uptown by Drake, Lil’ Wayne, & Bun B. I remember when that song and the mixtape its featured on (So Far Gone) came out in 2009. I remember clicking on the tape w/o even knowing Drake was, it was the first day it dropped and I just seen it on a blog and thought the cover was cool. 10 years later Drake re-released the mixtape for a special anniversary and it re-enter the Billboard Charts. I imagine, even as odd as this sounds, many Drake fans first time hearing So Far Gone was from the re-release.
However that is the beauty of music and art in general. Creators shouldn’t create with the thought of “oh this bout to impact millions right now I got one”, no. Instead creators should play the long term game knowing if people missed out this time, things always come back around and the door re-open for discovery, making the creation seem like it was just made yesterday.
I said, well daddy don't you know that things go in cycles
The way that Bobby Brown is just ampin' like Michael
- Q-Tip, “Excursions”