THE POWER OF COLLABORATION
Today the internet may have shattered in pieces all because two of the most recognizable names in fashion which is; SUPREME and LOUIS VUITTON just debuted their collaboration at PARIS FASHION WEEK. Here are a few things that make a collaboration work out in the favor of all parties.
I. OPPOSITES ATTRACT
Maybe someone with photoshop saw this coming but anyone that actually works in fashion see the distinct separation between Louis Vuitton and Supreme. LV is a luxury goldmine and Supreme is originally catered towards skaters and more recently people who love streetwear in general. Two brands on the opposite end of the spectrum is bound to make a noteworthy collaboration.
II. REPUTATION DOES HALF THE WORK
LOUIS VUITTON "JASPER" by KANYE WEST
SUPREME x THE NORTH FACE
SUPREME has always collaborated with brands in the past (i.e. NORTH FACE, JUMPMAN, LEVI's, etc..) and LOUIS VUITTON isn't shy of high profile collaborations either (I.e. KANYE WEST, TAKASHI MURAKAMI, etc), so when it was rumored that this collaboration would happen, the collab already had positive expections because of their great work in the past.
III. IF IT AIN'T BROKE DON'T FIX IT
The SUPREME x LV collection sticks to each brand's signature items while adding an inverse spin on it from each brand's perspective. Everything that customers love such as the LUGGAGE TRUNK, SKATE DECK, FIVE PANEL CAP, and more are all present which doesn't make the collaboration feel forced but more so as if it was overdue for release.
Sometimes big brands make moves strictly off hype and a quick flip. Though this collection is generating extreme hype it isn't negative but it only shows the power of collaboration when it is done correctly.
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