First, Cole has to address Symba. Why Symba? People may have forgotten about that freestyle he did on the “Control” beat, but it needs to be addressed. He sympathized with letting Nas down but went on to say he left Bas and Cozz down, the whole squad down. He slammed him for the apologies. Cole has to address how he didn’t have to clout beef with Kendrick, and most importantly, he has to spank Symba for even thinking he can say that. There are a few angles he can go with, but I probably shouldn’t reveal that. If Cole is capable like I know he is, he should know the angles too. There are plenty of lyricists who will probably make fun of that apology moving forward with general bars, but he needs to make Symba the poster child of what happens when you disrespect Cole.
He needs to do this because Symba has enough lyrical respect from peers and elder statesmen of hip-hop that he’s worth addressing, and because Symba doesn’t threaten Cole in popularity. It’s like Pusha T with Drake. Symba can scorch Cole until he’s blue in the face, but modern rap is a popularity contest, and Cole would never lose that. However, for this to be effective, Cole would have to scorch Symba as if he’s going up against JAY-Z himself—no mercy! If Cole does this, half of the two-part plan to dominance will be secured by everyone taking mental notes: “Maybe we shouldn’t mess with this guy; that apology stuff doesn’t really mean anything.”
The second thing Cole must do is very simple: hits on hits! He has to get into his Forest Hills bag. That’s far from my favorite project from him, but it’s his most commercially successful album, and his sound isn’t compromised! He should re-listen to that album hard while creating The Fall Off and study the singles from Vol. 2... Hard Knock Life. He needs smashes—songs for the radio!
With these two things working in unison, we’ll quickly forget the same people saying they “...never want to hear him again,” “he’s soft,” blah blah, will be the same people saying “oh Cole’s the G.O.A.T., Cole’s the G.O.A.T.”
These are only suggestions, and he can take these suggestions and stuff them up Rubi Rose’s ass for all he cares. But if he still cares and wants to get back in that conversation, he’s got to do something along these lines. It’s not even much, but it’ll be more than enough. Trust!
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