LIL WAYNE

THE PLACEMENT

THE PLACEMENT


Imagine Dragons w/ Lil’ Wayne, performing at the College Football Championship

Imagine Dragons w/ Lil’ Wayne, performing at the College Football Championship

 Today me and my brother were talking about music and he brought up to me how he’s listening to Imagine Dragons now because of the college football championship. Imagine Dragons is a band I believe wouldn’t typically be heard by my brother even though he has a wide range of music choices. Him hearing them made me think of how important proper placement is. Your music on the right platform, your clothes on the right person, just solely being in the right place can change your life in an INSTANT.


Check out my albums, available on all platforms !  

Check out my albums, available on all platforms !  

UNITED MASTERS x NBA, the new partnership allowing independent artists to shine on the NBA’s digital platforms. 

UNITED MASTERS x NBA, the new partnership allowing independent artists to shine on the NBA’s digital platforms. 

 That importance is also noticed by Marketing Expert and Music Pioneer, Steve Stoute. Through his new startup , UNITED MASTERS, independent artists can sign up to have the opportunity to have their music played on NBA platforms. Stoute understands how labels have utilized sports biggest events to highlight their artists but the monopoly the labels has exempts the lower tier artists from having a chance of a huge audience via sports. I even signed up for a chance to be featured lol.


 Placement is extremely important it’s why top fashion brands pay for retail space inside department stores like Macy’s , Bloomingdales, etc.

Brands pay top dollar for very strategic placement in the store.

Brands pay top dollar for very strategic placement in the store.


Extreme product placement is heavy throughout Grown-Ish/Black-Ish, you don’t see that many BUICK logos for nothing lol. 

Extreme product placement is heavy throughout Grown-Ish/Black-Ish, you don’t see that many BUICK logos for nothing lol. 

 Although the placement is extremely important what’s more important is having good product to begin with. No matter how many people see the product, the positioning won’t be an advantage to you if the product isn’t good to begin with.


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IF YOU DON'T SAY IT NO ONE WILL

IF YOU DON'T SAY IT NO ONE WILL

 

 People seem to have a skewed view over what is arrogance and what is confidence. To make it in this world surely you need confidence but no one likes an over arrogant person. Let’s start with breaking down the exact meaning of both terms. 

CONFIDENCE- —noun 

  1. full trust; belief in the powers, trustworthiness, or reliability of a person or thing: We have every confidence in their ability to succeed

ARROGANCE- — noun 

  1. 1. offensive display of superiority or self-importance; overbearing pride.


           

See the key word is BELIEF. Without believing first, there’s no way you can start achieving.

 Hip Hop/Rap is my favorite genre and it is a genre that is mostly filled with braggadocio lyrics and much bravado. However that type of swagger and confidence is needed when it comes to performing and being a top tier emcee. Take for example, Lil Wayne, I’m sure you heard of him. At first he started as the youngest in his group (Hot Boys) to becoming one of the best rappers ever. People did not start crediting or even thinking about Wayne as a top artist until he made a bold claim stating he’s “the best rapper alive since the best rapper retired”. Saying that you are the best or putting yourself in the conversation of being the best forces people to take a look at your track record and if you can show up in the present they would have no choice but to accept your claim.

 Please remember that when people want you to tone down your excitement you have for yourself or question you for comparing yourself to the greats. For everyone who became great only did so once they considered themselves great.