Today me and my brother were talking about music and he brought up to me how he’s listening to Imagine Dragons now because of the college football championship. Imagine Dragons is a band I believe wouldn’t typically be heard by my brother even though he has a wide range of music choices. Him hearing them made me think of how important proper placement is. Your music on the right platform, your clothes on the right person, just solely being in the right place can change your life in an INSTANT.
That importance is also noticed by Marketing Expert and Music Pioneer, Steve Stoute. Through his new startup , UNITED MASTERS, independent artists can sign up to have the opportunity to have their music played on NBA platforms. Stoute understands how labels have utilized sports biggest events to highlight their artists but the monopoly the labels has exempts the lower tier artists from having a chance of a huge audience via sports. I even signed up for a chance to be featured lol.
Placement is extremely important it’s why top fashion brands pay for retail space inside department stores like Macy’s , Bloomingdales, etc.
Although the placement is extremely important what’s more important is having good product to begin with. No matter how many people see the product, the positioning won’t be an advantage to you if the product isn’t good to begin with.
WHAT IS KNOWN IS WHAT IS SHOWN
Today was one of the first days I decided to "dress up" for class and the reactions were quite surprising. Everyone inquired on which occasion I was dressed for in which I promptly responded "life".
Then again I had to remember everyone don't know about my days of high school/undergrad in which, I dressed to the tee almost everyday. And today's situation made me realize people only know what you show.
For example, Kanye West may have the most misunderstood personality in existence. In the eyes of the public most people see arrogance,anger,unfiltered passion...qualities which may make someone very not personable.
But those who are closest to Ye always speak of his joking nature and often try to reassure the public , Ye is not as exaggerated as he seems.
However until a person see those said qualities for their self the only logical action that can follow is assumption.
So if you are seeking to be known/perceived as something else, then that something else is what you must make an effort to show. If you never show we'll never know!
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KEEP IT COMING: The Key to Making Content Last Longer
It's been almost two weeks since JAY:Z released his 13th studio album, 4:44. Still after it's initial release HOV continues to release videos one week after another that continues to explain the album in the form of video footnotes and music visuals. As I was watching the video, I realized what Jay was doing was like DLC (downloadable content).
DLC is a tactic mainly used by the video game industry to strengthen the shelf life of a game. Instead of putting all the story modes or characters in at the initial release , these companies instead offers new content for separate purchases several weeks after the game has been released. Often the release of the DLC would come just about when a user is finished with the game and the DLC would allow the gamer to play even further.
The lesson to be taken from here is that the consumer can become a reoccurring purchaser or engager when content is strategically stretched upon a period of time. This also gives the product layers and forces the user to spend more time with the content to understand and digest each level of depth that may lie within the product. An adjustment may not necessarily mean pumping out new content every two seconds the adjustment may simply be making the content last longer than usual.