OWNERS SET THE PRICE

OWNERS SET THE PRICE

 $2 for this smh.

Yesterday I walked to the store and needed some sweets. I grabbed a pack of M&Ms  and when the cashier told me it cost $2 I almost lost my lid. I thought to myself “My mans how did this small pack of M&Ms cost two bones”? I paid the $2 and dipped.

Upon my exit, I told myself “welp that what you can do when you own the place. You set the price to whatever the hell you want”. People can complain about prices all day but there is nothing one can really say if they’re not the owner. 

People have the choice of paying or not paying. Owners will always have the people that will pay the price they set regardless, so your complaining means little to nothing to them.

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Its like with my brand (WELÇOME©: HAND DRAW GRAPHICS), people are so used to black creators pricing everything for $20 it was an extreme shock when I came out the gate charging $149.99. Many people ridiculed me and some were vocal In how they wouldn’t dare pay that much.

But as the owner I can set the price to whatever I want and someone will buy it. Bottom line, if you want to see a difference move from consumer to owner and you can make logistics and quality control decisions till your face turn blue.

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YOU THOUGHT THE DAY WAS RUINED

YOU THOUGHT THE DAY WAS RUINED

I still got to see Endgame (it’s incredible!!!)

photo courtesy of BossLogic:  https://www.instagram.com/p/BwvK9fVAUXX/?utm_source=ig_share_sheet&igshid=rggqsfa7pft4

Today I woke up with much vigor and was ready to hit the ground running with my plans for the day. After the gym it started raining and it was so unexpected because I usually check the weather before departure. I immediately thought “oh man now the day is totally screwed, I didn’t expect all this rain”. To make matters worst I had to walk in the rain. Before I made it home the sun started to shine and that it when it hit me.

You can have a plan for a plan for a plan but when do things ever go exactly as planned? Unexpected storms arises and if we get swept by the moment we foolishly think all hope is lost. But as soon as you think things get worst that’s when they get better.

My plan for the day was still executed and I ended the night on a high note. Silly of me to think that the day was actually ruined.

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NOW I WANT YOUR SNEAKERS

NOW I WANT YOUR SNEAKERS

KD 12

Lebron 16 “MARTIN”

The sneaker market is at a whole new level with resells and a whole new system for making purchases. Yet there seems to be something lacking when it comes to basketball sneakers. Why? Why do we purchase basketball sneakers anymore? I buy Lebrons because Bron is my favorite player so I have an emotional connection with him. I Like KD sneakers but its because of a stylish design not for a basketball connected reason (even though they’re comfortable to hoop in).

Last night when Dame Dolla dropped that magnificent game winner, impulsively I wanted to buy every pair of Dame 5s on the market. Those are the moments basketball fans live for and those are the moments that make you want to purchase an athlete’s signature sneaker. 

When you seen Mike achieve greatness it made you want every pair of Jordans. When Allen Iverson crossovers were sending people into the next part of the solar system, there was no question that you wanted every pair of questions. 

What we need is more moments like last night. Incredible moments that make us wanna run to Nike, Adidas, etc. and cash out because we just witnessed a superstar perform a superstar act.

With sneakers being as valuable as they are, basketball sneakers must do it job in reestablishing the emotional bond they once had in consumers. And the spark of that bond starts with the athlete.

Dame 5

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PROMO MIKE | TIME LAPSE VIDEO

CACTUS JACK - BTS

FENTY BEAUTY - BTS

EXPOSURE AND ANGLES

Exposure And Angles

  I was on Instagram and I saw another pair of Kyrie 5s on my explore page. I’ve been seeing Kyrie 5s a lot lately and now I’m at the point that I want a pair.

The most recent pair I’ve seen made me questioned why did I want a pair? And I realized after doing some reverse marketing on myself.

I came to realize that the combination of consistently seeing cool pairs with quality pictures is what made me finally want a pair of Kyrie 5s.

If you want a product to pop think about l two factors; Exposure and Angles.

Constantly keeping something in someone face while presenting it in a quality form can convince someone that it is time to make that purchase.

And Instagram (social media in general) serves as a good platform to constantly expose a product to the masses. If someone possess the ability to visually capture a product then there’s no limits to the amount of people that can be won over to support a product.

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STREAM JHARRY MUSIC TODAY

head to music tab to stream or stream on your favorite digital platform.

new music coming soon

NO TIMELINE FOR DISCOVERY

NO TIMELINE FOR DISCOVERY

  With the untimely passing of Nipsey Hussle, it is natural that people would stream his music. His passing has led fans to dive deeper into his music and casual fans started to discover his discography before his debut album Victory Lap.

“One week after his tragic murder outside of his Marathon Clothing shop in Los Angeles, @nipseyhussle’s 2018 album ‘Victory Lap’ has re-entered the Billboard 200 chart at no.2 ‘Victory Lap’ sold 66,000 equivalent album units after peaking at no. 4 when it debuted last March.”

-hypebeastmusic

if for some god forsaken reason you HAVEN’T heard this yet, please click this link : https://itunes.apple.com/us/album/so-far-gone/1452017773

I thought about the magic people must experience when they hear something for the first time when I was listening to Uptown by Drake, Lil’ Wayne, & Bun B. I remember when that song and the mixtape its featured on (So Far Gone) came out in 2009. I remember clicking on the tape w/o even knowing Drake was, it was the first day it dropped and I just seen it on a blog and thought the cover was cool. 10 years later Drake re-released the mixtape for a special anniversary and it re-enter the Billboard Charts. I imagine, even as odd as this sounds, many Drake fans first time hearing So Far Gone was from the re-release. 

However that is the beauty of music and art in general. Creators shouldn’t create with the thought of “oh this bout to impact millions right now I got one”, no. Instead creators should play the long term game knowing if people missed out this time, things always come back around and the door re-open for discovery, making the creation seem like it was just made yesterday.

I said, well daddy don't you know that things go in cycles

The way that Bobby Brown is just ampin' like Michael

- Q-Tip, “Excursions”

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VILLIANOUS EXTREMES

Villainous Extremes

It’s unfortunate when people experience unfortunate events. When one is wronged it is natural to want to correct that wrong. But what happens when the victim becomes the victimizer? How far is too far? 

innocent girl turned cold-hearted, don’t be a victim of circumstance!

Yesterday I was watching an episode of The Flash, and the young lady wanted revenge for her parents murder. Not only did she want the woman who murdered her parents ( who did so by accident, her powers sparked an explosion she couldn’t control, she had no intent to hurt anyone) but she wants everyone with powers dead. Now she lives on the extreme side of “justice” and she is becoming the very thing she hates. 

When people lean towards extremes their cause is usually destroyed because it leaves no room for redress. The person takes an all or nothing approach that only takes away all their common sense and nothing gets solved.

Its like a personal dispute in my family. One person felt like another member came and disrespected their home. The disrespect wasn’t that extreme it was someone interfering w/ domestic disputes (stay out of couple arguments unless you really have to step in to discourage violence). But the one person went to the other member house and took things a whole different level. Now he’s on a crusade to disrespect her every waking moment he get until she apologizes for her disrespect. 

His crusade is now a lost cause because the extremes he acted on. Talking it out, allowing room for redress, would’ve allowed reasonable minds to differ and discuss. Now its foolish pride and a lost cause with severed relationships that may never be mended. 

When dealing with a wrongdoing the best course of action is a sensible approach. Talking it out, getting behind the reason for the wrong doing and other reasonable things. Veering into the deep extremes will only lead to more hurt and guaranteed the person you’ll end up hurting the most . . . is yourself.

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YOU MISREAD THAT CORRECTLY

YOU MISREAD THAT CORRECTLY

Achievers often struggle with the ideas of perfection. How often are the mistakes highlighted? Mistakes can lead to wonderful things if you can learn to see the hidden magic in them. Having the intent to execute is one of the most important factors because it can lead to unexpected positive change. Take this mistake for example.

Open Manual, Audio Visual LLC. Home of all ideas that flows from the mind of Jaevonn Harris.

If you care anything about your future you most likely are a person that write down your goals. One day I was writing my long term goals ( I make both long term and short term goals) and I wrote that I wanted to open an art gallery called “MARCEL” (named after my middle name). The art gallery will allow local artists to use the venue to host independent showcases, will offer art classes, and exhibit fire art that I purchased from my personal collection. 

After I write my goals I read them aloud. My handwriting was a little off so I read “open MARCEL” as “open MANUAL”. I thought to myself wow that sound kinda good, I wrote that down and didn’t do anything with it yet.

Fast forward after the collapse of 88DOPEGAME, (a company I was previously affiliated with that was a parent company for all my ideas, not anymore though lol zero Jaevonn association today) I needed a new name to run my empire under. When I revisited my goals I seen OPEN MANUAL again and that’s when I decided to use that as the new company to breathe life into and accomplish my goals.

My sloppy handwriting lead me to be able to come up with something cool because the intent was to write something good down anyway but the execution allowed me to write something better.

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WHEN YOU'RE DETERMINED TO BALL

WHEN YOU’RE DETERMINED TO BALL

On one of the days we were supposed to play basketball, I planned to pump the ball up for more buoyancy and efficient play. When I got to school to pump the ball, I broke the needle on the pump (it was small and meant for a miniature ball) and all the air end up being deflated. I been looking to playing basketball that day all week! 

Pumping that Ball w/ an air pump was a shot in the dark lol [btw Michael made this shot ]

I had to get some air back in that ball I spent a hour maneuvering a needle to get air into the ball. It was half-way filled but it wasn’t enough to play with. I went home and tried to use an air mattress pump to fill the ball back up and that failed MISERABLY. 

I was like man we really need this ball can’t take a chance of being the only ones at the gym and we have no ball. Then after some googling I learned a bike shop can pump the ball…for free! I went to the bike shop and it was like I got a new ball. 

When you’re determined to ball (literally and figuratively ) you will find a way to make that happened. It just have to be important and pertinent enough and you will think of every solution possible to make it happen. How determined are you?

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TIME WILL CHIP AWAY

TIME WILL CHIP AWAY

Today was an evening of extreme study, which involved rigorous studying as usual. I am participating in lent this year and I was waiting for the clock to strike 12(midnight) so I can eat whatever I want ( you can eat what you gave up on Sundays) but in the mean time I kept studying. 

In my mind I rationalized that no matter how hungry I was the time I had to pass and I should keep working. That train of thought made me think about how people waste time and sit idle when the time is going to pass anyways.

More specifically, the issue of attending college comes to mind. People that I grew up often talked down on attending college and chose to “get to the money”. I never understood that I always said “4 years is going to past anyway you might as well attend college, especially if you don’t have a more solid plan anyways.” Then the time eventually pass and you realize you haven’t been putting in work, you just been waiting for the clock to strike 12. Even when situations are adverse, the grind must continue because when you’re able to finally eat it makes the meal that more satisying.

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THE FOOT LOCKER RE-BRAND THAT YOU NEED TO TAKE NOTICE TO

THE FOOT LOCKER RE-BRAND THAT YOU NEED TO TAKE NOTICE TO

Foot Locker has always been a staple in the community. Whether it was the quick pull up for the white forces in the summer or being the place you got your first pair of retros, Foot Locker always stood the test of time. With the sneaker culture getting deeply immersive and more prevalent, niche boutiques has been killing it lately because of its exclusivity of sneakers and connection to the sneaker culture on a ground level.

If your suburban sneaker culture is mixtape underground then Foot Locker is as mainstream as it gets. However, Foot Locker is making sure it isn’t overlooked in the sneaker world. The first step was House of Hoops but lately its been more extreme than a simple store expansion. 

The “Because Sneakers” commercial, the new Detroit store, and it involvement in NBA2K establishes that Foot Locker plans to be the big behemoth as the face of Sneakers.

Just Don Portrait by Me | More Art On instagram.com/the__corne

The Because Sneakers commercials gather forces in the culture (i.e. Don C, owner of JUST DON & known affiliate of Kanye West) to display just why the sneaker craze is so deeply engrained and important. 

8 Mile Road in Eastpointe. (Metro-Detroit Area)

Motor City colorway for Foot Locker

The new Detroit store took ample steps in honoring and propelling the image/heritage of Detroit. Using contemporary local heroes who have shown their dedication to the culture, connecting a giant brand to the gritty city that’s been overlooked far too long.

Jerry Lorenzo, round of FEAR OF GOD, in AIR FEAR OF GOD 1 in NBA2K

NBA2K, the crowned basketball simulation of this generation, is in the homes of many and with the ever so popular MYPLAYER mode, players are taking customization to the next level. And what’s a good player without a good sneakers these days? With exclusives like the Air Fear of God and the Yeezys digitized, Foot Locker wins by associating its brand with crowned jewels, allowing players to make subconscious connection between foot locker and sneaker heat.

The Foot Locker re-brand should never be overlooked and should be embraced because the battle for sneaker supremacy is still ongoing and Foot Locker is making sure they aren’t forgotten.

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HALF THE TIME

HALF THE TIME

  Just recently Cardi B tied Nicki Minaj as the female rapper with the most #1’s tin Hot R&B/Hip-Hop Songs chart history (4 each). This accolade undoubtedly sparked more Cardi/Nicki comparisons and probably had people saying look at how Cardi did it in such a shorter time than Nicki. 

The thing is she’s supposed to do it quicker and that’s not a knock to Nicki, its actually a credit to her. When people pave the way it shouldn’t take the people that come after them the same amount of time it took their predecessor to accomplish the same feat. If it did then what was the point of the accomplishment anyway?

George Lewis Ruffin, American attorney  

All the accomplishment show is that its possible! Once a person see that its possible that should be enough ammo to go head on into reaching that goal. This is fact in fiction and even non-fiction. Once Goku reached super saiyan it didn’t take a long time for the next saiyan to become super saiyan as well. When George Lewis Ruffin became the first black student in 1869 to earn a degree from Harvard Law School it didn’t take until 1969 for another black to earn a degree from there as well. When these impossible feats happen eventually it should become a common feat. We see black law students enter Harvard all the time, its a gazillion super saiyans, so on and so forth. 

look at all those damn super saiyans

However, no matter how common the feat becomes it should still be celebrated because it took immense hard work and dedication. When a goal is reached in half the time, the predecessor shouldn’t feel a way nor should the successor feel superior. As time progress a person will always accomplished what you did in a shorter time but only because they’re supposed to and when that happens don’t be afraid to give them room to shine. 

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RUSSELL’s NEW STAT DOMINANCE

​RUSSELL’s NEW STAT DOMINANCE

Russell Westbrook is undoubtedly one of the most dominant players in the history of the NBA. Averaging Triple Doubles like they’re layup drills the inhuman machine seems to be on train of greatness that doesn’t look to stop soon. However outside of points, rebs, and assists there is another category Russ may be in the running to dominate....SNEAKERS.

Russell and his son, Noah in the new Why Not 2.0 sneakers.

The New Why Not 2.0 sneakers are so damn good, I never been affected by a Westbrook sneaker in this way before. When it comes to Jordans that aren’t the retros, the Jumpman brand exhibits trouble creating aesthetically pleasing shoes. Outside of a few Melos and a couple of Team Jordans, Jordan is trash when it isn’t a retro.

Air Jordan XXXI PE WHY NOT

Air Jordan 28, WHY NOT PE

Now when it comes to Westbrook his spark was started to me when he donned the air Jordan 28, they were a beautiful OKC colorway and somehow seem perfectly fitting for him. Accompanied with a Air Jordan XXX1 PE, Russell and sneakers seem like an uniquely perfect fitting pair. Then his first signature was released and I wasn’t a fan. The first Why Not sneakers didn’t look visually pleasing and I thought Russ would be victim to the lackluster designs of Jordans that aren’t retros.

Why Not Zero.1

WHY NOT 2.0 sneakers

Then the WHY NOT 2.0 sneakers drop and boy those took me surprised. I was like wow now this is how a Jumpman signature shoe should look. The silhouette looked perfect and the colorway was vibrant and awesome. I wanted a pair immediately!! I thought if Russ could keep this up he’ll no longer be TRIPLE DOUBLE RUSS oh now you’ll have to call that man QUADRUPLE DOUBLE RUSS !

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THE PLACEMENT

​THE PLACEMENT

Imagine Dragons w/ Lil’ Wayne, performing at the College Football Championship

 Today me and my brother were talking about music and he brought up to me how he’s listening to Imagine Dragons now because of the college football championship. Imagine Dragons is a band I believe wouldn’t typically be heard by my brother even though he has a wide range of music choices. Him hearing them made me think of how important proper placement is. Your music on the right platform, your clothes on the right person, just solely being in the right place can change your life in an INSTANT.

Check out my albums, available on all platforms !  

UNITED MASTERS x NBA, the new partnership allowing independent artists to shine on the NBA’s digital platforms. 

 That importance is also noticed by Marketing Expert and Music Pioneer, Steve Stoute. Through his new startup , UNITED MASTERS, independent artists can sign up to have the opportunity to have their music played on NBA platforms. Stoute understands how labels have utilized sports biggest events to highlight their artists but the monopoly the labels has exempts the lower tier artists from having a chance of a huge audience via sports. I even signed up for a chance to be featured lol.

 Placement is extremely important it’s why top fashion brands pay for retail space inside department stores like Macy’s , Bloomingdales, etc.

Brands pay top dollar for very strategic placement in the store.

Extreme product placement is heavy throughout Grown-Ish/Black-Ish, you don’t see that many BUICK logos for nothing lol. 

 Although the placement is extremely important what’s more important is having good product to begin with. No matter how many people see the product, the positioning won’t be an advantage to you if the product isn’t good to begin with.

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THE ARCHIVES INCREASE THE DRIVE

THE ARCHIVES INCREASE THE DRIVE

Many times reflecting on the past can carry negative connotations. Connotations which are rightfully deserved because dwelling too long on the past hardly results in anything good and doesn’t allow a person to grow. 

However in this case the past serves as the very beacon of inspiration I need to create. Every first of the month I look at old blog posts of the same month to find cool references or any images that may spark an idea or two. This morning I found a TON of them. 

There’s an whole exhibition dedicated to the Archive and evolution of Mickey Mouse going on in NYC, it’s called MICKEY TRUE ORIGINAL. GO CHECK IT OUT ‼️ TICKETS: https://partners.disney.com/mickey-the-true-original-exhibition

Part of TOMMY’s renewed success is the reintroduction if TOMMY JEANS, which made the brand the talk of the town in the 90s

Reflecting on the past via archives can help bring the present you up to a different stand allowing for new creative energy to express yourself with. It’s why fashion houses or animation studios keep their archives filled with originals and masterpieces because it can serve as a new force in the present even though it is buried in the past.

While being in the present is key to creating and avoiding dull moments, never be afraid to dig deep in the past in order to spring forth a new more vital you into the present and/or future ! HAPPY NEW YEARS !

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2018 YEAR END ADDRESS

YOU RUN A CHECK UP BUT THEY NEVER GIVE YOU LEVERAGE

 YOU RUN A CHECK UP BUT THEY NEVER GIVE YOU LEVERAGE

Lately I’ve been thinking about the word leverage and how it plays into our everyday dealings. First lets start with a definition for the word, Leverage.

use (something) to maximum advantage.

"the organization needs to leverage its key resources"

HOV, MEEK , & FAB, I’m pretty sure some game was given the night of this photo

Often in business people are fooled by money and will think as long as a dollar is presented then nothing else mattes. How foolish of them. I first thought about HOV verse on what’s free when he said “You run a check up but they never give you leverage”. Leverage allows you to move free in business, allowing you to set your own price, and be the aggressor in deal making allowing you to hardly be at a disadvantage. Which is exactly what the powers at be don’t want you at.

I also thought about how Gary Vee was explaining why he chose K-Swiss as the brand to do his sneaker deal with rather than any other brand. The deal was one that was rooted in Leverage. If Gary could bring back K-Swiss into sneaker relevance , he would be dealt the credit of making K Swiss cool again which would give him LEVERAGE in future deals. Being known as the guy that could revive a dead brand (for lack of better words) is extremely more beneficial then being paid a million upfront but the sneaker campaign turns out unsuccessful.

Leverage is all about anti-dependancy. When in control of your own terms you don’t feel the pressure to say yes just to anything but people will be willing to work with you on everything.

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